Fair trade is a form of business where people are paid a fair wage and treated with respect and dignity. There is no doubt that this form of commercial helps artisans out of the cycle of poverty in their home countries. Fair trade creates independent organizations that work long-term to bring about change. People learn to live from their work and not from charity, helping them to feel more worthy. In addition, there is a focus on training its employees, as is the case with our Ataúro dolls. But these organizations not only pay a fair wage, but also invest in improving the societies in which they operate.